Key Takes From This Article:
- The one key element that makes a good blog post great.
- What you need to make your visitors want to read your work.
- An important building block of an awesome blog post.
- The power of a strong start and an enlightening ending!
Have you ever tried baking a cake without following any recipe? Of course, you haven’t. The simple reason being: it can turn out to be complete disaster and waste of your time and money. Same is the case with writing a great blog post. Without knowing the guidelines, and basic ingredients – you cannot come up with a blog post that stands out.
All thanks to the internet, doing a simple search on Google on any topic will bring you hundreds if not thousands of results. Although this is amazing for a person searching, it is anything but good news for a writer. This means your blog post is competing against hundreds of other blog posts written all across the globe.
Writing a blog post that has some substance and adds value to the reader is crucial. If you are having a hard time putting up a blog post that instantly clicks with the reader or convinces them to read it till the end, it is important to follow a few guidelines.
In this blog post, to make the matter easier for you – we have listed down some of the most crucial elements that are necessary to write a great blog post. Without further ado, let’s get started:
A KILLER HEADLINE
Your headline is the first and sometimes the only chance you get to impress a reader. If your headline seems boring or just another headline that you come across on the web – there is a high probability the reader would never open the article.
According to David Ogilvy, “The headlines which work best are those that promise the reader a benefit.” When writing a headline, keep the reader in mind and write from his/her perspective. What would your potential reader like to read? What words can grab his/her attention instantly? You can also conduct brief research before finalizing a headline. Take a look at what your competitors or peers are doing when it comes to headlines.
Make a list of top 5 headlines that you like. Another good approach would be to get a second opinion from a team member. Settle on a headline that is both unique and offer some benefit to your reader.
Nothing beats a well-researched piece of content. When you have done your homework, it shines in your blog post and instantly speaks to the reader. A good blog post is centered on one topic. Instead of trying to fit in different ideas into one blog post, always write blog posts that revolve around one central topic.
A great article starts with the problem statement and throughout the blog, aims to solve it and provide the reader with practical suggestions and solutions. While researching on the blog topic, find every bit and piece of information that might be helpful or beneficial for the reader.
Adding fluff in the blog article will only force the reader to either skim through content or press the back button and read from somewhere else. When giving information on a particular topic, do not be afraid of diving into details. Be expressive and elaborate every aspect.
Now that your headline has grabbed the attention of the reader, the next problem is to convince them to read the entire article. A strong introductory paragraph plays a crucial role to do so. Instead of adding unrelated anecdotes or indulging in details that the reader is not interested in – start your blog post with a strong statement, fact or question. The first line of the paragraph should be good enough to make the reader stop whatever they are doing and read your blog post.
One mistake that many newbies make is not discussing the subject matter in the first paragraph. This undoubtedly bores the reader, and they end up skimming the article in the best case scenario. You only have one shot to impress the reader and get them hooked, do not miss it. Choose your words wisely.
RELEVANT IMAGES & GRAPHICS
When writing a blog post, it is always a good idea to add relevant images and graphics to support your points. These graphics can be a pictorial form of your main arguments or simply visually please the reader. A visually interesting graphic can also become the reason why a reader landed on your blog post or was forced to at least click on the headline. According to Jeff Bullas, “articles with images get 94% more total views than articles without images”.
This statement alone tells you how much important it is to have images and visuals on your blog post. You don’t necessarily have to add images only; you can make use of GIFs, videos and even 360-degree videos. The key is to stay relevant to the content.
A NATURAL FLOW OF WORDS
Your blog post is an amalgamation of carefully chosen and written words. When you are writing, it is important to have a natural flow of ideas that are mapped onto words. Always avoid adding fluff in your article; it will instantly lose the interest of the reader in your article. Use words that are simple do not use difficult synonyms of otherwise everyday use words.
Blog posts with superfluous language instead of making a good impression in the reader’s mind end up in losing the reader. Stay simple. Let the words flow naturally and stay true to your core idea and theme.
To write a great blog post, your first need to become an avid reader. Understand the do’s and don’ts of writing. Start with conducting thorough research on the given topic. Do not try to cover everything with one post, if the topic is extensive – write several blog posts on it. Choose words that are simple. Use industry-specific jargons that the reader is well aware of. Last but not least, keep on practicing.