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How Much Should You Invest In Social Media Marketing?

Social Media Marketing

Key takes from this article:

  • How to identify social media platforms relevant to your business
  • Efficient allocation of resources
  • Allocation of budget for organic and paid marketing
  • The importance of social media marketing for your digital business

Social media marketing is using platforms like Facebook, Instagram, and Twitter for creating awareness among the targeted audience for your brand/service. Marketers tend to create brand awareness in any possible manner. People are now more active on social media than in actual life. Marketers have used this as their benefit and have started social media marketing.

A typical idea of social media marketing is that it involves sharing of content related to the product or service like the specifications, prices, deals, on social media. These social platforms have also introduced a variety of methods to communicate your business with the targeted audience.

Online orders, advertisements have gained popularity on the internet. With the advancements in technology and changing marketing strategies, social media has become an elemental part of any marketing strategy.

With more people preferring to stay at home and ordering online, they also wish to have good quality products. Therefore, it is essential for a marketer to keep the customer’s demands in mind.

The following factors should be considered when you plan to invest in social media marketing:

  1. Mediums you want to use.
  2. Hire resources.
  3. The budget for paid advertisements.
  4. Social media tools.



First of all, you have to choose the mediums you want to use for communicating with the targeted audience. You cannot post ads and other content on every social media website. A lot of distributions can disturb your focus.

You can also choose videos for connecting with the audience. Videos are more effective than a blog post. Live streaming, video reviews are common nowadays, especially on Instagram.


Once you have chosen the mediums, you have to hire people for creating ads and blog posts. Keep in mind that you have to keep influencers separate from video posts. Select influencers to post reviews about the product/service. Their budget should be $150 for the first month. It is better to hire freelancers to produce good quality content for the product/service because they are cost-effective as well as time friendly.

Videos are now a growing trend among people so as a marketer you must hire people to shoot videos for posting. Usually, makeup and clothing brands post videos for a better understanding of the customers. Their budget is usually high, and for a new business, it should be $200.


The advertisements you watch on your Facebook or Instagram pages are not at all free of cost. It is a paid advertisement just like the one on TV. After selecting the platforms, you have to design a budget to spend on the website. For a new business, $300 budget is good enough for the mediums. The ads on social media should be no longer than 25 seconds. The budget is sufficient for small ads like these.


Graphics design and content are the basic tools in social media marketing. All the posts you see on social media are generally the edited version. Who edits all those pictures? A graphics designer makes sure that the pictures to be posted are attractive and persuade the targeted audience.

Many customers order a product or services because of the pictures uploaded on social media. This not at all means that the quality of the product can be compromised, but a good, eye-catching picture is always a plus point for the marketer.

A good picture also needs to have a good content to justify it. The content can be anything. It could be an attractive tagline that could enable the customer to ask for details, or it could be a complete description of the offering.

Companies now hire social media managers for posting their ads and interacting with the audience. These managers are sometimes freelancers and sometimes employees. They are responsible for generating good quality content that completely describes the idea of introducing the product.

A company must keep the budget of social media tools $300. With the growing trend of freelancing, firms prefer hiring freelancers because they are more budget-friendly and can give sound time to the company’s project.

As a general rule, your social media marketing budget should range from $800 to $1000. For every business, it is very important to design a proper budget for the activities. Marketers should be aware of the changing trends and must adopt all necessary techniques to compete in the market. As social media is the most powerful tool of this year, businesspeople must develop necessary strategies to have a competitive edge in the market.

Once you have decided your budget and have hired resources, make sure you are innovative with your product. Avoid generating content that has similarity with the competitors. Is serves as a negative point because people prefer unique content. An attractive way of posting and advertising your products will prove to be beneficial. The market demands innovation.

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